Embedding Google Ads: Timing varies based on ad type, platform, and approval process
Type of ad:
Different types of ads, such as text ads, display ads, or video ads, may have different requirements and take different amounts of time to be embedded. For example, a text ad may take less time to be approved and embedded than a video ad, which may require additional review and processing.
Website or platform:
The website or platform where the ads are being embedded can also affect the time it takes. Some websites or platforms may have stricter rules or longer review processes than others. For example, if an ad is being embedded on a social media platform like Facebook, it may take less time to be approved and embedded than if it were being embedded on a smaller, less well-known website.
Approval process:
Google Ads has a review process to ensure that ads meet their policies and guidelines. This process can take time, especially if the ad needs to be reviewed by a human. For example, if an ad contains controversial content, it may take longer to be reviewed and approved.
Ad creatives:
Ads creatives like images and videos also need to meet certain guidelines, if they are not meeting guidelines it can take longer to approve. For example, if an ad contains copyrighted images or videos, it may take longer to be approved.
Ads targeting:
Options such as geographic, age, and gender targeting also affects the time it takes for the ad to be approved. For example, an ad that targets a specific geographic location may take longer to be approved than an ad that targets a broader geographic area.
Ad format:
Format, like responsive or non-responsive can also affect the time it takes for the ad to be approved. For example, a responsive ad will take longer to be approved than a non-responsive ad.
Campaign type:
Like search, display, video, shopping etc have different approval time. For example, a shopping campaign may take longer to be approved and embedded than a search campaign.
With certain tips, you can help ensure that your Google Ads are embedded quickly and without any delays, and improve your campaign performance as well.